15 June 2019, Tom Krupa
One of the biggest trends in travel is personalization. In this article, I would propose how to make a personalized search for hotels but this approach can also be applied to tours&guides, a point of interestest, restaurants and more.
People are different. For one person, when traveling “no additional fees” might be a very important issue, others could pay if the quality is maintained. For one, critical might be that the hotel is handicap friendly and the elevator is working properly, for others it is irrelevant. One might care if the hotel is pet-friendly, others might find that frustrating. That is why we cannot provide one search for everyone, we need personalization. We need to adjust search results to different types of users. Not even types, but it should be personalized for every user separately. Below, I will explain how we can use one of the richest sources of information about hotels which are user reviews. More...
07 May 2019, Tom Krupa
Reviews are the richest source of information. They have a lot of relevant information and they are a validation made by real users about current hotel/business. And yet, for computers, they are still undiscovered. Today’s technology allows only for shallow understanding. It can categorize reviews but to fully understand a review you still need to read it... More